Maneki neko cat and cherry blossoms

What Japanese Customers Want: Online seminar in English 8th July 2025 (3pm – 4:30pm BST, 4pm to 5:30pm CEST, 10:00am to 11:30am East Coast)

Japanese customer service is probably the best in the world. Whether your Japanese customers are B2C or B2B, how can your company live up to their expectations?

Highlights:

  • Key values:
    • Group vs individual, power and hierarchy
    • Process orientation vs results
    • Communication – verbal and nonverbal, direct and indirect
  • The Japanese B2B customer or partner
    • How the traditional Japanese company has evolved and how it is changing
    • Top 10 things Japanese B2B customers and partners want
    • Business communication tips
  • The Japanese B2C customer and guest
    • Japanese hospitality concepts – omotenashi and omoiyari
    • What not to do – meiwaku
    • Etiquette
  • Q&A

Facilitator: Pernille Rudlin

Further details, registration and payment on – Ticket Tailor

Note: Direct competitors of Japan Intercultural Consulting and their employees are not allowed to enroll in this seminar.

Participant numbers will be limited to 25 to ensure interactivity

We reserve the right to postpone or cancel the seminar should there not be sufficient participant numbers

Pernille Rudlin
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