Top Tips for Japanese Localization
In this guest blog post, Acclaro's Hiroko Yuki discusses some of the key things to consider when commissioning a translation into Japanese....
Marketing
Relationship building leads to succcessful sales in Japan
How to turn a "cold call" into a "warm call" with a Japanese customer....
In Japan familiarity breeds success
Why Japanese firms seem to prefer Japanese suppliers and how American suppliers can compete effectively...
Responsiveness: the key for suppliers of Japanese
Japanese customers expect suppliers to listen to their input and respond to their needs...
Large wallet required in Japan, the club member nation
Loyalty clubs are a popular way of building business in Japan....
Adapting a product or service to Japan
Factors that must be addressed when bringing a new product or service from abroad to Japan...
Does “marketing” exist in Japan?
"Monozukuri" still has merit, but smarter marketing is a must for Japanese companies to grow overseas....
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