Does “marketing” exist in Japan?
"Monozukuri" still has merit, but smarter marketing is a must for Japanese companies to grow overseas....
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"Monozukuri" still has merit, but smarter marketing is a must for Japanese companies to grow overseas....
The four stages of culture shock and how to manage your way through them...
Toxic bachelor and Japanese food fanatic pens a unique memoir about his quest to meet the inventor of instant ramen and salvage his love life. No, I am not...
Using the personal touch to keep yourself in the loop with Japanese customers and colleagues....
How to achieve clarity and avoid misunderstanding...
Special orders do upset us, if you’re a restaurant in Japan...
Many Japanese companies do not have an internal communications function and forget how vital this is when they acquire overseas businesses...
A strong-willed young adventurer sets her sights on Japan, only to lock horns with a ferocious home stay mother, in this enjoyable read....