Last Updated: 12 Jul 2020 Does “marketing” exist in Japan?
"Monozukuri" still has merit, but smarter marketing is a must for Japanese companies to grow overseas....
Free Resources
Last Updated: 18 Jul 2020 Coping with culture shock
The four stages of culture shock and how to manage your way through them...
Last Updated: 29 Jun 2025 Book Review: The Ramen King and I: How the Inventor of Instant Noodles Fixed My Love Life, by Andy Raskin
Toxic bachelor and Japanese food fanatic pens a unique memoir about his quest to meet the inventor of instant ramen and salvage his love life. No, I am not...
Last Updated: 18 Jul 2020 Avoid ”out of sight out of mind” with Japanese colleagues and customers
Using the personal touch to keep yourself in the loop with Japanese customers and colleagues....
Last Updated: 18 Jul 2020 Expecting a direct answer from the Japanese may be “difficult”
How to achieve clarity and avoid misunderstanding...
Last Updated: 29 Jun 2025 Champagne, scarves and the complex art of gift giving to Japanese
Last Updated: 11 Jul 2020 In Japanese restaurants, the customer is not always king
Special orders do upset us, if you’re a restaurant in Japan...
Last Updated: 10 Apr 2021 The importance of internal communications – not telepathy – when japanese companies acquire overseas
Many Japanese companies do not have an internal communications function and forget how vital this is when they acquire overseas businesses...
Last Updated: 18 Jul 2020 No Japanese word for leadership?
Last Updated: 30 Jun 2025 Book Review: Japanland: A Year in Search of Wa, by Karin Muller
A strong-willed young adventurer sets her sights on Japan, only to lock horns with a ferocious home stay mother, in this enjoyable read....