Customer service
Top ten expectations of Japanese customers
Customer service is a highly developed art form in Japan. As foreign firms become increasingly active in the Japanese market, they face many challenges in meeting with Japanese customer...
Your Japanese customer wants a window (or a desk), not a receptionist or voicemail
Japanese customers expect to get through to the tantosha or madoguchi, not a receptionist or voicemail when they call a supplier....
Providing credentials in Japanese business
Whenever you sense a doubt or worry in a Japanese business person you are meeting for the first time, do not hesitate to introduce your credentials....
Knowing your customer is doubly important if they’re Japanese – and doubly difficult
The print version of a collection of Pernille Rudlin's articles on working with Japanese customers (internal and external) is now available on Amazon.com...
Why “service” has different meanings in Japanese and English
Why Japanese customers won't pay for service...
Omoiyari — key to success with Japanese customers
Japanese customers tend to not ask for what they want, they believe that they shouldn't have to explain...