Marketing
High brand recognition for Japanese companies does not necessarily mean they are well known
There is a generally favourable view of Japanese companies in Europe, but nobody is quite sure what they do, and therefore there is a doubt as to whether becoming an...
Famous in Japan but utterly unknown in Europe
The need for more than press release PR for Japanese companies...
Kei-haku-tan-sho – Japanese opposite of “supersizing”
The typical Japanese urban denizen takes trains nearly everywhere, and may not even own a car. This means that anything they carry around with them needs to be light...
Effective selling techniques in Japan
An ideal salesperson drops everything and rushes to be at the customer’s side no matter what time it is or where they are. An ideal salesperson exceeds customer expectations,...
Hosting Japanese visitors at your office
It’s important to be prepared when a Japanese customer, supplier, or other guest is going to be visiting your office. Making a good impression is vital to the success...
Preference for Japanese suppliers?
In Japan, customer-supplier relationships are far more close and interdependent than the arm’s length relationships that are considered ideal in many western countries. A track record of good quality and...
Successful presentations to Japanese
There are definitely some pitfalls to avoid when making presentations to Japanese. Understanding how they will process the information being covered along with how it is presented can make...
How Wiggle wiggled its way to success in Japan
Wiggle, a UK based online cycling accessories retailer, has been highly successful thanks to sales both to Japanese and British customers, but listening to a recent presentation by one...
Setting ground rules makes for smoother meetings — Cross-Cultural Meetings part 5
Ground rules are especially important when people of different cultural backgrounds are meeting together…ground rules ensure that all the participants are on the same wavelength in terms of the way...
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