Free Resources
Does “marketing” exist in Japan?
"Monozukuri" still has merit, but smarter marketing is a must for Japanese companies to grow overseas....
Coping with culture shock
The four stages of culture shock and how to manage your way through them...
Book Review: The Ramen King and I: How the Inventor of Instant Noodles Fixed My Love Life, by Andy Raskin
Toxic bachelor and Japanese food fanatic pens a unique memoir about his quest to meet the inventor of instant ramen and salvage his love life. No, I am not...
Avoid ”out of sight out of mind” with Japanese colleagues and customers
Using the personal touch to keep yourself in the loop with Japanese customers and colleagues....
Expecting a direct answer from the Japanese may be “difficult”
How to achieve clarity and avoid misunderstanding...
In Japanese restaurants, the customer is not always king
Special orders do upset us, if you’re a restaurant in Japan...
The importance of internal communications – not telepathy – when japanese companies acquire overseas
Many Japanese companies do not have an internal communications function and forget how vital this is when they acquire overseas businesses...
